Use Case 00 is about moving beyond Digital Transformation (DT).

DT was about uncoupling processes for marketing, sales, commerce and support from the traditional brick-and-mortar model to convert them into real/near real time on-line processes. Called digital decoupling, it enabled the creation of product marketing content, setting merchandising rules, enabling eCommerce functions and building engaging customer experiences using middleware, front end renderings and integration strategies to the backend/back office that managed enterprise processes.

This use case details is about moving beyond Digital Transformations to a fully connected enterprise building smart products is the goal of ecosystems in Industry 4.0 and beyond, using existing and emerging technologies to their fullest. It is about integrating information and moving to a paradigm of not only making data work but also for delivering intelligent pertinent information real time and with the correct a basis. It expands on front-end user experience-based representations to give a basis to manage Master Data and Transactions using Distributed Ledger, build a customer centric model using CDP and Big Data Analytics. It streamlines manufacturing and operations using IoT and RPA to elevate the enterprise to create smart, connected, and synthesized solutions for Industry 4.0.

This is a compendium of more than 10 projects in digital transformation that we were involved in for the past two decades.

The above diagram shows how digital transformations were implemented by:

• extracting product data from the backend into a decoupled middleware structure,
• aggregating them into categories,
• including digital assets, marketing product content and merchandising rules
• creating a basis for master data (both products and customer)
• building a syndication engine to push product data to external partners – distributors and retailers
• creating a basis for order management either as part of the marketing portal or as a punch out

Use Case 00 is the “tip of the iceberg” so to speak of other coordinating use cases that we have defined:

• include a concerted orchestration for marketing based on customer preferences, needs and behavior patterns (using CDP – a Customer Data Platform). This is showcased in Use Case 01.
• add Big Data and Analytics by utilizing Data Sciences and themed Information Management. This is showcased in Use Case 03.
• adding smart products to the mix using AI, ML and Cybernetics . This is showcased in Use Case 04.
• redefining product innovation. This is showcased in Use Case 10
• adding blockchain to manage data singularly and its lineage. This is showcased in Use Case 12 as part of security, governance and compliance.
• including a flexible ERP. This is showcased in Use Case 03.

NITIN UCHIL Founder, CEO & Technical Evangelist
nitin.uchil@numorpho.com