Market Analysis

PROLOGUE

Addressable, Available and Obtainable are 3 layers to ascertain a company’s progression by looking at a domain in totality of revenue generation and then segmenting it based on regionalized or localized considerations or its equivalent.

TAM, SAM and SOM are the three layers:

  • the total addressable market (TAM),
  • the serviceable available market (SAM), and
  • the serviceable obtainable market (SOM) respectively.

TAMSAMSOM

  1. TAM is the total potential market for a given product or service, including both current and future customers in a given geographic area.
  2. SAM is the portion of TAM that is realistically served by a specific product or service provider, taking into account market saturation, competitive landscape, and other factors.
  3. SOM is the amount of the SAM that is actually obtained by a company through its current sales and marketing efforts.

These layers allow companies to assess their current performance and make informed decisions about where they should focus their efforts in order to maximize their revenue. By understanding the dynamics of their TAM, SAM and SOM, companies can develop strategies to increase their market share and better target their products and services.

RELATING TO OUR PROGRESSION

  1. The global Total Addressable Market for building the Industry 4.0 ecosystem is slated to have a 20.6% Compounded Annual Growth Rate (CAGR) from USD 64.9 billion in 2021 to USD 165.5 billion in 2026.
  2. The domain for connected mobility products for personal transportation (e-bikes and recreational vehicles) is expected to grow from USD 68 billion to USD 106 billion from 2021 thru 2026, a CAGR of 6.5%.

We intend to provide products and services in these two domains by describing the potential Serviceable Available Market (SAM) portion that we intend to play in, and from that craft our Serviceable Obtainable Market (SOM) percentage that would exactly relate to our series of MVP solutions and its progression. This will enable to prove and improve both the ecosystem and the products. They will also contribute to increased resource efficiency and help to achieve circular economic models resulting in speed, cost savings and collaborative solutions.

OUR STRATEGY

The illustration below showcases the TAM, SAM, and our intended SOM.

We plan to grow aggressively in the first 5 years of our progression, achieving a manageable $50M in revenue in our first year and growing at @100% YOY for the first 3 years. Based on this trajectory and the partnerships that we will build and avail of, we plan to have a hockey-stick growth in our 4th and 5th year @ 150% YOY to achieve our target SOM of $800 million.

We also plan to validate our ecosystem by creating smart and connected products and solutions that will help not only to prove and improve the platform but also provide for a circular economic basis for a themed and meaningful progression.

The domain for connected mobility products for personal transportation (e-bikes and recreational vehicles) is expected to grow from USD 68 billion to USD 106 billion from 2021 thru 2026, a CAGR of 6.5% that would exactly relate to our series of MVP solutions and its progression. This will enable to prove and improve both the ecosystem and the products. They will also contribute to increased resource efficiency and help to achieve circular economic models resulting in speed, cost savings and collaborative solutions.

Here is the opportunity market for our smart helmets.

SUMMARY

At the intersection of advanced manufacturing, safety, and cutting-edge technology, Numorpho Cybernetic Systems is positioned to revolutionize the landscape of personal protection and smart monitoring with its innovative platform, Mantra M5. A thorough analysis of the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) reveals a compelling narrative of untapped potential and significant opportunities across diverse sectors.

The Mantra M5 platform, along with groundbreaking products like the folding helmet, represents an unprecedented convergence of sustainability, design, and advanced materials. With a TAM projected to reach $900 billion by 2027, Numorpho’s offerings have the potential to disrupt and redefine established markets through increased safety, enhanced user experience, and lower production costs.

As Numorpho progresses through its Foundational Development, Operational Readiness, and Growth phases, it targets key segments within the larger market. The SAM, representing a substantial portion of the TAM, highlights industries and regions where Numorpho’s solutions can make a tangible impact. With strategic partnerships and focused distribution channels, Numorpho aims to capture a sizable portion of the SOM in the short term while continuously expanding its reach in the long term.

By leveraging the transformative power of the Mantra M5 platform and its groundbreaking products, Numorpho Cybernetic Systems is well-positioned to seize significant market share in the growing personal protection and advanced manufacturing sectors. Emphasizing innovation, sustainability, and customer-centric design, Numorpho is poised to reshape the industry and unlock new possibilities for its clients and end-users.

 NITIN UCHIL Founder, CEO & Technical Evangelist

nitin.uchil@numorpho.com


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