At Numorpho Cybernetic Systems (NUMO), we are building an interaction model for managing transactions between providers and customers. Called the Omni-Channel Commerce and Adaptive Network (OCCAM), the aim is to have a collaborative network where the flow is not just about the cost of goods sold but also ascertaining the long-term value of the transaction be it in terms of future monetization (subscription model), rating of services rendered and enabling a proactive intelligent cadence to new interactions based on prior information.
Thus, both tangible and non-tangible will be considered in the interaction model to score the transaction as suggested by Verna Allee’s Value Network framework.
Value Network Mapping involves identifying roles, transactions, and deliverables to visualize value exchanges in complex environments. By modeling this use case, OCCAM transforms from a transactional platform to an intelligent ecosystem that creates multi-dimensional value across technological innovation networks.
In his latest article on the series on Value Mapping, Krishna Kumar in The Polaris Flow Dispatch discusses Value Exchanges by looking at a more nuanced definition of flow by comparing value to deliverables. Here is a link to Dr. KK’s post: https://lnkd.in/g5_8dFq8
eCommerce for us at Numorpho Cybernetic Systems (NUMO) is an interactive marketplace that relates customers with providers to provision for goods and services in a ubiquitous fabric that enables transactions and order management.
ShiSh Shridhar‘s article brings up an important facet in the dealings – the need for the human connection and how new wave solutions like Getbee are revolutionizing the space by introducing back the human element.
In automating processes, we should also be mindful of what is called Captology, or Computers as Persuasive Technology, a term coined by Dr. B.J. Fogg. Captology studies how interactive computing products can be designed to change people’s attitudes and behaviors. Here’s a brief breakdown of its key components:
- Persuasion: The act of influencing someone to believe or do something, which in eCommerce can include persuasive techniques to encourage consumer engagement and purchases.
- Ethics: It is crucial to ensure that persuasive techniques employed in eCommerce automation are ethical and considerate of users’ autonomy, privacy, and decision-making processes.
- Transparency: Captology emphasizes the importance of transparent design, where users are informed about the persuasive strategies being used, and their consent is obtained when applicable.
Our capstone for the Mantra M5 platform is a transactions module called OCCAM (Omni-Channel Commerce and Adaptive Marketplace) engine that enables 3rd party interactions using the KISS principle that aggregates our process engineering use cases into a comprehensive digital twine to facilitate collaboration.
Accounting for Captology into our approach to our eCommerce automation at NUMO will help us balance persuasive strategies with ethical considerations. By ensuring that our OCCAM engine prioritizes transparency and user autonomy, we can create an environment that promotes mutual trust between customers and providers.
Here is the full write up of OCCAM from our intentional whitepaper: The Hard Problem of Automation
OUR FIRST PAAS – OCCAM
Merging Additive Manufacturing, Ecommerce and understanding the implications of Supply Chain, we are in the process of building our first Platform-as-a-Service (PaaS) offering – an Omni-channel Connected and Adaptive Marketplace (OCCAM).
This platform will appropriately connect innovators and customers with providers having industrial design expertise, 3D printer OEMS and contract manufacturing facilities to enable production in small or large scale.
It will have built in intelligence to initiate the appropriate handshake and coordination of quoting, contract negotiations and material procurement and will provide the basis for the next generation flexible ERP, CRM and SCM systems merged into one.
Use cases for Contract Manufacturing, B2C2B Commerce and Fast Fashion have already been defined and we are in the process of constructing the platform using Microsoft toolsets – Azure, Dynamics, Power, Cognitive Toolkit and utilizing OpenAI for the intelligence.
Employing what we call Value Engineering to map out end-to-end what happens along the process, we enable connecting the dots between the disparate systems in the Value Network to improve overall value by not only achieving the desired functions but also facilitate emergent behaviors to innovate new solutions. For example B2C2B indicated in the red slice is an interaction model between OEMs, Customers and a third-party service provider that evolved during a transaction analysis design.
More details on this and how we are utilizing the services of one of our partners in the Commerce provisioning industry is available in a separate whitepaper.
The Digital Twine blueprint for this ecosystem is represented below:
NITIN UCHIL Founder, CEO & Technical Evangelist
nitin.uchil@numorpho.com
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