“Your comfort zone is a beautiful place, but nothing grows there.
Everything you’ve ever wanted is one step outside of your comfort zone
Life begins at the end of your comfort zone.”

PROLOGUE
For enterprises to succeed, they must move out of their comfort zone and into the growth zone. This means taking risks and embracing change. Enterprises should focus on developing new products and services, exploring new markets, and experimenting with new technologies. They should also strive to stay ahead of the competition by staying informed on industry trends, researching customer needs, and continuously improving their processes. Additionally, enterprises should invest in their employees, provide them with training and development opportunities, and create a culture of innovation and collaboration. By doing so, they can achieve their growth goals and remain competitive in their market.

COMFORTABLY NUMB

Being “comfortably numb” in a business context typically refers to a state of apathy or detachment from the work and events happening within the business. This can be caused by a variety of factors, such as feeling overwhelmed or burnt out, not feeling a sense of purpose or meaning in one’s work, or not feeling connected to or valued by one’s colleagues or superiors.

In some cases, being comfortably numb in a business may be a temporary state that can be addressed through changes in one’s work environment or through self-care practices. However, if the feeling of numbness persists over time, it may be a sign of deeper issues that need to be addressed in order to improve the overall health and well-being of the business and its employees.

It could also mean that the employees are used to the status quo – the way the business is operating and are not willing to make changes to make the business more successful. It could also mean that the employees are not engaged in their work and do not have any passion for what they are doing. This lack of motivation could lead to a lack of productivity and a decrease in profits.

Overall, being comfortably numb in a business context is a sign of a lack of engagement and energy that can have detrimental effects on the success of the business. It is important to address the root cause of the feeling of numbness in order to create a healthy and productive work environment.

COMFORT, FEAR, LEARNING AND GROWTH

The evolution of a business is grouped into different “zones” or categories.

• Comfort: This zone could refer to situations or tasks that are familiar and easy for an individual or a business, and that do not require much effort or risk-taking. Being in this zone can be comfortable and may provide a sense of security, but it may also limit opportunities for growth and development.
• Fear: This zone could refer to situations or tasks that are perceived as intimidating or challenging, and that may cause anxiety or fear in an individual or a business. Being in this zone can be uncomfortable, but it can also be an opportunity for learning and growth if one is able to overcome their fears and take on new challenges.
• Learning: This zone could refer to situations or tasks that involve new or unfamiliar concepts or skills, and that require an individual or a business to adapt and learn in order to succeed. Being in this zone can be challenging, but it can also be an opportunity for growth and development.
• Growth: This zone could refer to situations or tasks that involve stretching oneself or a business beyond one’s current capabilities in order to achieve new levels of success. Being in this zone can be challenging, but it can also be an opportunity for personal and professional growth.

It is important for businesses to find a balance between these different zones in order to foster a healthy and productive work environment. This may involve taking calculated risks, embracing new challenges, and continuously learning and growing as an organization.

This section details our business plan utilizing the planning templates of Porter’s 5 Forces,  Lean Canvas and SWOT Analysis before detailing our strategic progression and tactical roadmap.